Local businesses shouldn’t miss out on e-commerce

Local businesses that have always relied on word-of-mouth marketing are now being challenged to take their businesses online.

Local businesses that have always relied on word-of-mouth marketing are now being challenged to take their businesses online.

Online shopping is a growing trend in Canada. Online sales in 2014 were estimated at $22 billion and sales are expected to double in the next four years – from $22 billion in 2014 to $40 billion by 2019.

According to the Business Development Bank of Canada, nine out of 10 consumers claim to use their smartphone for pre-shopping activities, and three out of five say they use it to find the location and opening hours of a business that offers a particular product.

Susan Schienbein, Manager of the Burns Lake and District Chamber of Commerce, said e-commerce is also a great opportunity for local businesses.

“People are wired to their smart devices, they will find you if you are on the other end of the search button,” she said. “I might be hooked on shopping online, but if the retailer in my community is selling online, maybe I’ll shop there instead of the online stores from the U.S., particularly with a soft Canadian dollar and the cost of shipping.”

According to LOCO B.C., $2 out of every $3 spent online by Canadians goes to a U.S. retail website. The organization estimates that cross-border online shopping reduces the amount of money circulating in the local economy by up to 32 per cent. The higher the volume of online purchasing a consumer does, the more likely it is that they purchase with chains versus local businesses.

According to LOCO B.C., consumers would spend more money online with local businesses if they offered convenient shipping, e-stores and a better consumer experience navigating their online stores.

 

Just Posted

Burns Lake’s untapped potential as trail running destination

Burns Lake is firmly on the map for mountain biking and cross-country… Continue reading

LNG Canada support far outweighs protests, CEO says

Andy Calitz vows completion on schedule at B.C. Natural Resource Forum

Three drivers found impaired, most sober during holidays, RCMP says

Three drivers in the Burns Lake area were caught drunk driving during… Continue reading

Telkwa mayor hopes to draw new business to the north

The mayor of Telkwa is looking to draw new opportunities to the… Continue reading

CNC earmarks $100,000 towards 94 student entrance awards

The College of New Caledonia (CNC) is dedicating $100,000 towards 94 student… Continue reading

Canada’s archive buys rare book that hints at Nazi plans for North America

The 1944 book may have served as a blueprint for a Nazi purge

47 men arrested by Vancouver police for allegedly seeking sex with teenage girls

Seven of those arrested have been charged as part of a two-month operation

B.C. hospital apologizes for veteran’s five-day hallway stay

Clinical director of Victoria General Hospital says case of retired veteran ‘definitely excessive’

Speaker Darryl Plecas says ‘justice’ needed for legislature employees

Plecas spoke to media at the opening of a pedestrian and cycling bridge in Abbotsford Wednesday

Advocate hopes B.C. legislature scandal leads to more transparency

‘Depressing’ that it takes a scandal to inspire freedom of information reform, says Sara Neuert

‘Dr. Lipjob’ avoids jail, gets 30-day suspended sentence

She will have to serve the 30 days in prison if she commits a breach during her two-year’s probation

Ex-Mountie involved in Taser death at Vancouver airport sues government

Kwesi Millington claims he acted in accordance with RCMP training

Saik’uz First Nation signs 1-year fibre supply agreement

The agreement with Nechako Lumber will aid in more employment while respecting the environment

LETTER: Seniors home care, day programs expanding, Adrian Dix says

B.C. health minister responds to latest Seniors Advocate report

Most Read