B.C. wine to line grocery shelves in spring 2015. All wine transactions will need designated registers.

Grocery stores will be able to stock 100 per cent B.C. wine on their shelves as early as April 1, 2015

Grocery stores will be able to stock 100 per cent B.C. wine on their shelves as early as April 1, 2015, creating new opportunities for B.C. wineries, supporting B.C.’s home-grown economy and addressing calls for added convenience from consumers.

The second phase of the liquor-in-grocery model will allow existing VQA stores and independent wine stores to relocate or transfer their licence to an eligible grocery store – as long as the licence is only used to sell 100 per cent B.C. wine. Of note, these licences are not subject to the one-kilometre restrictions, allowing more flexibility and choice of locations when moving into a grocery store.

In addition, and in an effort to further support made-in-B.C. products, a limited number of new licences will also be made available specifically for the 100 per cent B.C. wine-on-shelves model. Details on these  licences will be available in the new year.

 

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