Maxime Bernier, leader of the People’s Party of Canada, speaks at the launch of his campaign on Sunday, August 25, 2019 in Sainte-Marie Que. THE CANADIAN PRESS/Jacques Boissinot

Billboard company ‘appalled’ no one taking ownership of anti-immigration Bernier ads

CEO of company that paid for ad has said he didn’t sign off on it

The owner of the billboards that featured ads promoting Maxime Bernier and his stance on immigration said they would have stayed up had the third-party group that paid for them not left his company twisting in the wind.

Randy Otto, the president of Pattison Outdoor Advertising, said his company agreed to run the ads on the condition that True North Strong & Free Advertising Corp. identify itself and let people viewing the billboards know how to get in touch.

Otto said his company felt the group, which is registered with Elections Canada as a third-party advertiser in the 2019 campaign, was entitled to promote the views on immigration held by Bernier and the People’s Party of Canada — as long as it was prepared to deal with any fallout.

The billboards, which feature pre-election advertising with Bernier’s face, the logo of his People’s Party of Canada and a slogan advocating against “mass immigration,” started appearing in different spots across the country late last week.

They quickly sparked criticism, including from Nova Scotia Premier Stephen McNeil, for promoting anti-immigrant rhetoric.

Otto said he did not like having been left alone to defend the ads or appreciate Bernier’s accusing him of caving to a “totalitarian leftist mob” when he decided to take the ads off Pattison billboards.

READ MORE: Maxime Bernier blames billboard woes on ‘totalitarian leftist mob’

“I think probably for me, the biggest concern I have is people’s impression of the company and that we are trying to restrict free speech,” Otto said in an interview Tuesday.

“More than that, has been the very strong vocal, sometimes venomous, calls to my staff across the country, where people are expressing their opinions about the decision to either put the ads up or take them down,” he said. “And so people who had nothing to do with this decision and are simply answering the phone are getting extremely vicious calls from members of the public and that’s very unfortunate.”

Otto said he was “overwhelmed” and ”appalled” to see Frank Smeenk, the head of the third-party group, tell The Canadian Press he disavowed the ad and that he mistakenly did not get the chance to sign off on the controversial campaign.

Otto said his company received the finished ad directly from True North Strong & Free Advertising Corp.

“This was not a large campaign,” Otto said. “For him to say that he had no idea of the message, I find quite surprising.”

Smeenk, chief executive of a Toronto-based mining company, has not responded to follow-up questions.

Elections Canada requires all third-party partisan advertising to include a clearly visible tagline identifying the group behind it and indicating that the group has authorized the ad. Photos of the billboards show this tagline was included.

According to financial returns the group has filed with Elections Canada, True North Strong & Free Advertising spent $59,890 on billboards to be mounted in “select cities in Canada.”

It also received $60,000 from Bassett & Walker International Inc., a company that specializes in the international trade of protein products.

Messages left at Bassett & Walker have not yet been returned.

The People’s Party of Canada did not place the ads, but Bernier has said he agreed with their message.

Joanna Smith, The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Brucejack mine fatality identified

Patrick Critch was from Newfoundland

Granisle receives $4.3 million funding for Wastewater Treatment plant upgrade

The village will finally get to upgrade the 49 years old plant

Spirit North Burns Lake conducting canoe, paddle board camp for indigenous kids

Rachelle van Zanten, the Community Program Director for the Burns Lake area… Continue reading

Chinook Community Forest holds open house and BBQ in Burns Lake

Chinook Community Forest held their annual open house and BBQ at the… Continue reading

Burns Lake’s much awaited Splash Park almost ready

The Radley Beach Splash Park is 95 per cent ready. According to… Continue reading

371 British Columbians battling COVID-19, health officials confirm

Thursday (Aug. 6) saw a second straight day of nearly 50 new confirmed cases

Visitors and non-residents entering closed remote B.C. First Nation’s territories

With limited resources, they say they don’t have any authority or power to enforce the closures

UBC loses appeal on Fisheries Act convictions

BC Supreme Court upholds order to pay $1.55-million fine

Masks to be mandatory on BC Transit, TransLink starting Aug. 24

Both BC Transit and TransLink made the announcement in separate press releases on Thursday

Acclaimed B.C. actor Brent Carver passes away

Carver, one of Canada’s greatest actors with a career spanning 40 years, passed away at home in Cranbrook

B.C. would not send students back to school if there was ‘overwhelming risk’: Horgan

Plan has left many parents across the province worried about their children’s safety

Canucks blank Wild 3-0, take series lead in penalty-filled NHL qualifying clash

Jacob Markstrom stops 27 shots to lead Vancouver past Minnesota

North Okanagan man chains himself to tree in protest of construction

Crews began work clearing space for a new facility Thursday, Aug. 6

Most Read