Joe Wiebe, one of the directors of Victoria Beer Week, speaks to the crowd at an event last year at the Victoria Public Market. Among Canadians, British Columbians purchase the least amount of beer as a share of total sales. Christian Tisdale Photography

British Columbians drink less beer than other Canadians

Despite proliferation of micro-breweries, B.C. records lowest share of beer sold in Canada

British Columbians — surprisingly — do not appear to like beer, as they buy less than other Canadians as a share of total sales.

According to new figures from Statistics Canada, beer accounted for 34 per cent of all alcohol sales in British Columbia in 2017-2018, the least among Canadian provinces and territories. Beer accounted for 60.7 per cent of all alcohol sales in Nunavut.

Total beer sales have generally remained flat across Canada. Total beer sales rose 0.8 per cent to $9.2 billion during 2017-2018, and one per cent over the past 10 years, a figure that will likely strike many as surprising when held up against the proliferation of micro-breweries and beer varieties, especially in B.C. Beer’s overall share is 39.7 per cent of alcohol sales across the country.

RELATED: B.C. locations listed among top beer cities in Canada

Wine, by contrast, is becoming increasingly popular, while not yet replacing beer. During 2017-2018, wine sales grew 4.6 per cent to $7.5 billion. As a share of the overall market, wine sales increased 0.4 per cent to account for 32.4 per cent of total alcoholic beverage sales.

Among Canadian provinces and territories, wine was most popular in Quebec, where the sales share reached 43.8 per cent. Saskatchewan buys the least amount of wine, accounting for 15.2 per cent.

When drinking wine, Canadians prefer red over white, with reds accounting for 52.8 per cent of total sales, followed by white wines (32.2 per cent) and sparkling wines (5.9 per cent). Rosé, fortified and other wines accounted for the remaining wine sales.

Spirits, meanwhile, accounted for 23.7 per cent of total alcohol sales in 2017-2018, up from 23.4 per cent in 2016-2017. Ciders, coolers and other refreshment beverages accounted for 4.2 per cent of total sales of alcohol in 2017/2018, up from four per cent in 2016-2017.

In total, liquor stores, agencies and other retail outlets sold $23.2 billion worth of alcoholic beverages, up 3.1 per cent from the previous year. The government’s cut, meanwhile, rose by two per cent to $12.2 billion in 2017-2018.

Overall, the volume of alcohol sold reached 3,098 million litres — the equivalent of about 507 standard drinks per person over the legal drinking age in Canada.


Like us on Facebook and follow us on Twitter

wolfgang.depner@saanichnews.com

Just Posted

Climate change, economy and reconciliation take centre stage at Oct. 15 All-Candidates Forum

Six of the eight candidates were in attendance at the Smithers event

New meat truck in town

Priestly Meats shows off its new meat truck, set up beside Tech… Continue reading

Celebrating fall in Burns Lake

Dozens of residents came out for the Fall Festival at Wild Roots… Continue reading

No timeline for ultrasound in Burns Lake, NH says

Northern Health (NH) is considering introducing ultrasound technology to the Lakes District… Continue reading

Burns Lake biathlete wins grant again

Biathlete Emily Dickson, formerly of Burns Lake was selected on Oct. 7… Continue reading

Scheer, Trudeau, Singh haggle over potential minority government outcome

If you believe the polls, it appears the Liberals and Conservatives are neck-and-neck

Canucks beat Stanley Cup champs 4-3 in a shootout

Leivo nets winner, Vancouver dumps St. Louis for fourth straight win

‘The more you test, the more you find’: Beef recalls a sign of success, experts say

Despite appearances, experts say a recent rise in major recalls is not a sign of food supply problems

Japanese buyer expands wood pellet contract with B.C.’s Pinnacle

Mitsui and Co. increases contract with Interior energy producer

ELECTION 2019: Have Justin Trudeau’s Liberals really cut middle-class taxes?

Conservative Andrew Scheer vows to cut bottom bracket, NDP’s Jagmeet Singh targets wealth tax

B.C. RCMP officer suing the force for malicious prosecution

Cpl. Tammy Hollingsworth cleared of wrongdoing after misconduct hearing

Talk to your kids about vaping, B.C.’s top doctor says

B.C. health officials have discovered the first vaping-related illness in the province

Saik’uz and Stellat’en First Nations court battle against RioTinto Alcan to start next week

Saik’uz and Stellat’en First Nations are taking Rio Tinto Alcan to court over their functioning of the Kenney Dam that affects the Nechako River

Alberta truck convoy plans counter-protest at climate rally with Greta Thunberg

United We Roll organizer says similar protest planned for Swedish teen’s event in Edmonton

Most Read