Juul halts sales of fruit, dessert flavours for e-cigarettes in U.S.

Company to stop selling mango, crème, fruit and cucumber, but still sell popular mint and menthol

In this Thursday, Dec. 20, 2018 file photo, Juul products are displayed at a smoke shop in New York. (AP Photo/Seth Wenig)

Juul Labs stopped selling fruit and dessert flavours Thursday, acknowledging the public’s “lack of trust” in the vaping industry.

The voluntary step is the company’s latest attempt to weather a growing political backlash blaming its flavoured-nicotine products for hooking a generation of teenagers on electronic cigarettes.

Juul, the bestselling e-cigarette brand in the U.S., has been besieged by scrutiny, including multiple investigations by Congress, the Food and Drug Administration and several state attorneys general. The company is also being sued by adults and underage Juul users who claim they were addicted to nicotine by the company’s products. And the Trump administration has proposed banning nearly all vaping flavours.

Still, the company’s latest step is unlikely to satisfy its critics.

The flavours affected by Thursday’s announcement — mango, crème, fruit and cucumber — account for 10 per cent of Juul’s sales. It will continue selling its most popular flavours, mint and menthol, for now. A spokesman said the company is reviewing its products and practices and has not made “any final decisions.”

Mint and menthol account for most of Juul’s retail sales, according to analysts, and are the most popular flavours among teens.

The San Francisco-based company will also continue to sell its tobacco-flavoured vaping pods.

The Campaign for Tobacco-Free Kids’ Matthew Myers said that Juul’s decision to keep selling mint and menthol shows “it isn’t serious about preventing youth use.”

“Juul knows that 64% of high school e-cigarette users now use mint or menthol flavours and this number is growing all the time,” Myers said in a statement.

His group and others are urging the Trump administration to follow through on its proposal to ban all vaping flavours except tobacco.

The sales concession comes less than a month after a major shake-up at the privately held firm, in which it pledged to stop advertising and agreed to stop lobbying against the administration’s proposed flavour ban.

“We must reset the vapour category by earning the trust of society and working co-operatively with regulators, policymakers and stakeholders,” the company’s new CEO, K.C. Crosthwaite, said in a statement. He previously worked as an executive for Marlboro-maker Altria, which is also Juul’s biggest investor.

READ MORE: First case of ‘probable’ vaping-related illness in B.C. ‘not surprising,’ prof says

This week’s move marks a remarkable shift for Juul, which had argued for years that its flavours help adult smokers quit cigarettes.

But the announcement doesn’t necessarily mean the permanent end of Juul’s flavours. Instead, Crosthwaite said the company would defer to the decision of the Food and Drug Administration, which has set a deadline of next May for manufacturers to submit their vaping products for federal review.

Under the agency’s standards, only vaping products that represent a net benefit to public health are supposed to remain on the market.

The Associated Press

Like us on Facebook and follow us on Twitter

Just Posted

William Griffin arrested in Houston homicide

RCMP have now arrested William Griffin, the man wanted in connection to… Continue reading

Police look for suspect in Nov. 10 homicide

Victim identified as Elijah Dumont

B.C. First Nation Chief Ed John faces historic sex charges

John served as minister for children and families under then-premier Ujjah Dosanjh

Man hit, killed by vehicle in Fraser Lake

A man was struck and killed by a motor vehicle in Fraser… Continue reading

Cullen gets $89,000 in post-MP severance

At 55, the former MP will also be eligible for an $82,000 per annum pension

Abortions rights advocates urge Liberals to turn politics into policy

Conservative Leader Andrew Scheer was pressed to clarify his stance abortion over several weeks

Rowing Canada, UVic investigate celebrated coach for harassment, abuse

Lily Copeland says she felt intimidated and trapped by Williams

Cleanup in the works after tanker truck fire leads to oil spill in B.C.’s Peace region

The province said the majority of the spilled oil likely burned away in the fire.

BC VIEWS: Action needed on healthcare workplace violence

While we’ve been talking about it, the number of B.C. victims has only grown

Closing arguments begin in B.C. case launched in 2009 over private health care

Dr. Day said he illegally opened the Cambie Surgery Centre in 1996 in order to create more operating-room time

MacLean says “Coach’s Corner is no more” following Cherry’s dismissal from Hockey Night

Cherry had singled out new immigrants in for not honouring Canada’s veterans and fallen soldiers

MacKinnon powers Avs to 5-4 OT win over Canucks

Vancouver battled back late to pick up single point

Poole’s Land finale: Tofino’s legendary ‘hippie commune’ being dismantled

Series of land-use fines inspire owner Michael Poole to sell the roughly 20-acre property.

Port Alberni mom takes school district to court over Indigenous smudging, prayer in class

Candice Servatius, who is an evangelical Christian, is suing School District 70

Most Read