Jeremy Cook, of Nanaimo, stands with a new decal to be featured on Westcan Bulk Transport truck trailers. The decals, unveiled in Coquitlam, B.C. on Oct. 25, are part of a Mothers Against Drunk Driving initiative. (Tracy Crawford/MADD)

Nanaimo crash survivor featured on MADD impaired driving prevention campaign

The decals will be featured on the back of Westcan Bulk Transport truck trailers

Mothers Against Drunk Driving has unveiled a new set of decals that are sure to reach the far corners of B.C., urging drivers to think twice before getting behind the wheel while impaired.

The decals feature a photo of Nanaimo resident Jeremy Cook, who was 15 years old when he was struck by a drunk driver while riding in another car in October 2013. Forty decals will be attached to Westcan Bulk Transport truck trailers and be driven all over the Canada, MADD said in a news release.

In total, the transport company has 240 similar decals on its trailers – each carrying a simple message: Report impaired drivers and prevent tragedies by calling 911.

From 2011 to 2018, an average of 57 people were killed in alcohol-related crashes annually in B.C., according to data from the province.

ALSO READ: After 10 years of fighting drunk drivers, Alexa’s Team asks: What about pot?

Cook suffered life-altering injuries in the crash, including a brain injury, long-term damage to his eyes and a collapsed lung. He still suffers from daily migraines, has nightmares and post-traumatic stress disorder.

“No one should ever have to go through this,” Cook said. “I’m sharing my photo and my story so that people can better understand the consequences of impaired driving, and so that they’ll call police if they see a driver they think might be impaired.”

Cook is the seventh crash victim to be included in the campaign since it launched in 2012.

“Sharing the powerful stories of victims is a crucial way to educate the public about the toll of impaired driving, and emphasize the importance of always driving sober,” said Dawn Regan, MADD Chief Operating Officer.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Houston mill to re-open June 8

Ends lengthy shutdown which began in March

No fines issued in provincial parks over May longweekend

Activities restricted to day-use only

B.C. government eyes antlerless moose harvest increase in bid to save caribou

Antlerless moose hunts reduce predation for threatened mountain caribou, says ministry

Social distancing at the skatepark — kids style

Kids in the village have taken on board this season of social… Continue reading

Spirit Square reopened on June 1

Spirit Square was closed to the community in accordance with the public… Continue reading

MAP: Dr. Henry reveals which B.C. regions have seen most COVID-19 cases

B.C. health officials release a first look at how the novel coronavirus has reached all corners of the province

‘I’m pissed, I’m outraged’: Federal minister calls out police violence against Indigenous people

Indigenous Minister Marc Miller spoke on recent incidents, including fatal shooting of a B.C. woman

Larva of voracious green crab discovered on North Coast

Public asked to retain the carcasses of these invasive species for DNA testing

Plan in place for BC Ferries to start increasing service levels

Ferry corporation reaches temporary service level agreement with province

B.C. starts to see employment return under COVID-19 rules

Jobless rate for young people still over 20% in May

Introducing the West Coast Traveller: A voyage of the mind

Top armchair travel content for Alaska, Yukon, BC, Alberta, Washington, Oregon and California!

Williams Lake RCMP capture fugitive walking along Highway 97 in city limits

Witness said they could hear police yelling for suspect to ‘get down’

Kelowna Mountie on desk duty following ‘aggressive’ arrest

The officer involved in an arrest that took place on May 30 in Kelowna has been placed on administrative duties

Protests shift to memorializing George Floyd amid push for change

‘There is something better on the other side of this,’ says Atlanta Mayor Keisha Lance Bottom

Most Read