The five-day tour highlights all four villages of the Nisga’a Nation, including a boat ride in Gingolx. (Natalia Balcerzak/Terrace Standard)

Nisga’a Nation tourism industry hits the road

First pilot tour to the Nass Valley is set for this summer with Indigenous Tourism BC

The Nisga’a Nation tourism board will be holding their first pilot tour in the Nass Valley this summer.

The tour from July 12 to 16 is part of a multi-year plan to encourage and grow tourism into the area, with an intention to create more jobs and infrastructure.

“The idea is to make Nisga’a Nation have their own destination brand,” says Bertram Mercer, manager of economic development of the Nisga’a Lisims Government.

The five-day tour highlights all four villages of the Nisga’a Nation, with visits to local restaurants, stays at lodges and cultural activities. Along the way are several stops at scenic nature sites such as the hot springs, the lava beds, waterfalls and lakes.

Approximately eight people, made up of tourism representatives and “influencers”, will be joining in the tour to test the fluidity of the itinerary and provide feedback on how “tourism ready” each location is, and how it can be improved. The tour will also be featured on Destination BC, Indigenous Tourism Canada and through different tour operators.

READ MORE: Nisga’a celebrate 19 years of self-government in B.C. legislature

Dana Schoahs, director of marketing at Indigenous Tourism BC, says she sees great potential for the Nisga’a Nation and what it has to offer, especially given the vast landscape and uniqueness of the Nass Valley.

“[The goal is to] work with industry partners because they will be our influencers and they will also be the ones that kind of sell it,” she says. “It needs to be market ready [with] scheduled departures, the place has to be reliable and stuff like that…it’s really to understand where are we at with the destination? What needs to be happening? And where do we have to work with the individual businesses to get them to the next stage? It’s ironing out all the kinks.”

Scoahs says they’ve recognized an increase in expressed interest in Indigenous tourism in the province and nation-wide as more people are wanting to have more cultural experiences they can’t find in bigger cities.

“They really [like to] experience a destination, not just like come in and come out,” says Schoahs. “One in three visitors to Canada are looking for an Indigenous tourism experience.”

Scoahs will help launch the Nisga’a tourism brand to entice a tourism appeal. Prior to this contract, Scoahs was a part in establishing Haida Gwaii’s Indigenous tourism and sees a lot of comparable factors. She says their aim is to convince people booking their next trip to Canada, specifically from countries like Germany, the Netherlands, and Australia, to include the Nass Valley on their to-do list.

“[This would be] really showcasing their culture, bringing that to the forefront and marrying it with the beautiful landscape for people to get an appreciation [of it all],” she says.

READ MORE: Hobiyee 2019: Feeding a thousand people in Ging̱olx

Driving through the Nass Valley, signs indicating points of interest along the Nisga’a Highway are part of the “Auto Tour Route”. These spots are designated tourist stops to be included in the itinerary, which would also eventually cater to tour buses in a few years. At the moment, these pull-offs are for self-guided and smaller vehicle tours.

“When someone comes in on the buses, we can bring them out to places to look at the sites and have an ambassador there to explain the significance,” Mercer says.

BC Parks has also been working with the Nisga’a tourism board to build more tourist-required facilities like rest stop washrooms, trail maintenance and a visitors centre.

Mercer adds their vision of a tourism industry has already sparked a few entrepreneurs to launch their own businesses. Members are able to enroll in business workshops and certification programs to help develop important skills that could benefit tourism in the area.



natalia@terracestandard.com

Like us on Facebook and follow us on Twitter

Just Posted

B.C. sockeye returns drop as official calls 2019 ‘extremely challenging’

Federal government says officials are seeing the same thing off Alaska and Washington state

Burns Lake local events

Garden Fresh Nutrition Workshop Jess Hart, Holistic Nutritionist, will lead a garden… Continue reading

Masked bandit spotted in Burns Lake

A raccoon was found dead on Highway 16, about three kilometres east… Continue reading

Pave the way for Burns Lake

Labourers work on the downtown portion of the Highway 16 repaving project.… Continue reading

Men charged with assault on Southside

Two men face charges following a violent incident on the Southside on… Continue reading

New police force in Surrey must avoid VPD, RCMP errors made in Pickton case: Oppal

Boots are scheduled to be on the ground by spring 2021

Conan turns to the Property Brothers for tips on buying Greenland

Jonathan Scott suggests removing glaciers and mountains to bring in ‘more natural light’

Forests minister visits B.C. town rocked by multiple mill shutdowns

A third of Mackenzie turns out for rally, not much to cheer about

B.C. music teacher accused of sexual misconduct involving girls

Police believe other victims could be out there after the arrest of Lamar Victor Alviar

B.C. family stranded in Croatia desperate to come home

Funds being raised to bring back mom and two children

B.C. man on trial for daughters’ murders says an intruder broke in

Andrew Berry takes stand in his defense for December 2017 deaths of young daughters

‘Plenty of time for a deal’: Teachers’ union expects kids back in school on Sept. 3

BCTF says class size, composition at the heart of the issue

Province funds new shuttle buses for 13 B.C. senior centres

Activity, socializing helps maintain health, Adrian Dix says

Most Read