In a move to make a positive contribution amidst the Covid-19 pandemic, Save-On-Foods and Western Family are joining hands to donate 50 per cent of all their net proceeds for any Western Family products sold between June 11 and June 17. The donations will go towards local food bank partners serving communities from Vancouver Island to Winnipeg and all the way up to Whitehorse.
This campaign is part of their third annual Share It Forward campaign and will last for seven days.
“With more Western Canadians relying on food banks during this crisis, it’s absolutely critical that we do our part to come together to support our neighbours,” said Save-On-Foods president Darrell Jones in a press release. He also added that he recognized the importance of the work that the food bank partners do for the communities, especially now. “I am so proud of the results of our last two Share It Forward events and I can’t wait to see what we can do this year.”
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A 50 per cent of the net proceeds from any Western Family products sold at Save-On-Foods, PriceSmart Foods and Urban Fare stores across Western Canada will be donated directly to local food banks. All donations will remain within the communities where they were raised.
In the past two years, Save-On Foods has done similar Share It Forward campaigns however, the need for donations to the local food banks during the Covid-19 pandemic is more pronounced this time than ever before.
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Priyanka Ketkar
Multimedia journalist
@PriyankaKetkar
priyanka.ketkar@ldnews.net
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