People’s Party of Canada leader Maxime Bernier delivers an address at the PPC National Conference in Gatineau, Que. on Sunday, Aug. 18, 2019. THE CANADIAN PRESS/Justin Tang

Third-party buys billboard to promote Bernier’s anti-mass immigration stance

Advertising group True North Strong & Free Advertising Corp. paid for the billboards

Billboards with Maxime Bernier’s face and a slogan advocating against mass immigration cropped up Friday in several major Canadian cities.

The ads, which were seen in Halifax, Regina and Vancouver, prompt people to vote for the People’s Party of Canada and read “Say NO to Mass Immigration.”

A third-party advertising group, True North Strong & Free Advertising Corp., paid for the billboards.

According to a filing with Elections Canada, the third-party group is run by Frank Smeenk, the chief executive of a Toronto-based mining exploration company.

The group filed interim financial returns with Elections Canada that show it spent $59,890 on billboards in “select cities in Canada” and received $60,000 from Bassett & Walker International Inc., a company that specializes in the international trade of protein products.

Earlier this week, Smeenk declined to comment on the billboard beyond what appeared in the Elections Canada filing. The Canadian Press attempted to reach Smeenk again on Friday, but he did not respond.

ALSO READ: Maxime Bernier tells party faithful he will make it into the leaders’ debates

Similarly, messages left at Bassett & Walker were not returned.

The People’s Party of Canada also did not immediately respond to a request for comment Friday, but it said in a statement to other media it is not associated with the group that has put up the billboards and that they had not been in contact with the third party.

Bernier has advocated lower immigration to somewhere between 100,000 to 150,000 people per year, much lower than the current target of 330,800 for 2019 set by the federal government. He’s also said he would impose a values test on people trying to immigrate to Canada.

Local politicians in Halifax weighed in as images of the billboards spread Friday.

Nova Scotia Premier Stephen McNeil said on Twitter, “I welcome everyone to Nova Scotia — but I don’t welcome this negative, divisive tone.”

Local Liberal MP Andy Fillmore was more direct: “How about no to Maxime Bernier, instead,” he wrote. “There’s no place in Nova scotia for the PPC’s politics of fear (and) division.”

The purchase by the True North Strong & Free Advertising Corp. is the latest is a series of ad buys from third-party groups.

Before the start of the pre-election period June 30, several groups spent hundreds of thousands of dollars on TV advertising, notably during the NBA Finals.

Earlier in the summer, other billboards targeting Public Safety Minister Ralph Goodale popped up in his Regina riding, also the product of a third-party group, the Canada Growth Council.

Christian Paas-Lang, The Canadian Press

Like us on Facebook and follow us on Twitter.

federal election 2019

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Stop checks, searches of Wet’suwet’en pipeline opposers unlawful: Watchdog

Wet’suwet’en hereditary chiefs, the B.C. Civil Liberties Association, Union of B.C. Indian Chiefs file complaint

Wet’suwet’en pipeline supporters speak up

“Protesters get one side of the story and they stand up with their fists in the air.”

Federal minister pledges to meet Wet’suwet’en chiefs in Smithers over natural gas pipeline

The Wet’suwet’en hereditary chiefs say they are visiting Mohawk territory

Bachrach rejects calls for police action against demonstrators

Skeena-Bulkley Valley MP says only way out of crisis is “true nation-to-nation” talks

Young Burns Lake resident launches career

A young Burns Lake resident—very young—has launched his own book writing career.… Continue reading

Blair says RCMP have met Wet’suwet’en conditions, calls for end to blockades

The Wet’suwet’en’s hereditary chiefs oppose the Coastal GasLink project

Petition seeks to remove local police department from Lindsay Buziak murder case

American woman starts online petition in hopes of helping Buziak family

Health officials confirm sixth COVID-19 case in B.C.

Woman remains in isolation as Fraser Health officials investigate

Study says flu vaccine protected most people during unusual influenza season

Test-negative method was pioneered by the BC Centre for Disease Control in 2004

Saskatchewan and B.C. reach championship round at Scotties

British Columbia’s Corryn Brown locked up the last berth in Pool B

B.C. lawyer, professor look to piloting a mental-health court

In November, Nova Scotia’s mental-health court program marked 10 years of existence

COLUMN: Not an expert on First Nations government structures? Then maybe you should calm down

Consider your knowledge about First Nations governance structures before getting really, really mad

One dead in multi-vehicle collision involving logging truck on northern B.C. highway

DriveBC says highway expected to remain closed until 8 p.m.

B.C. teacher gets 15-year ban after lying about having sex with just-graduated student

Teacher had been dishonest with the B.C. Commissioner for Teacher Regulation

Most Read